Brewster has a clear picture of the typical SpeedPro franchisee: midcareer, corporate and ready for a change. They are around 45 to 55 years old, and they have worked for a corporation and hit middle management. “What they do is they step back and say, ‘I’m gonna bet on myself,’” Brewster says.
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I started thinking about the side hustle idea at the end of 2024, standing in the pasta aisle at Whole Foods. As a busy working mom, I didn’t always have time to make sauce from scratch, but the options in front of me felt either overpriced, overly processed or outdated. Even the packaging leaned on cliche, old-fashioned depictions of Italy. Nothing felt modern or inspiring.
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